Not Pepsi vs Coke this time, although that battle was had and won by Coke (Pepsi limited to selling snacks not drinks anymore). Coke even provide 90% of the bottled water - anyone remember Desani?
No, this war is over the Peruvians favourite, the yellow coloured Inca Kola. Its secret recipe believed to include Coca leaves, as the original Coca Cola did, was seen as such a threat by Coke that they bought the company. They changed the recipe, making the drink much sweeter which annoyed traditional fans of the drink. As a result 2 local companies started up claiming to make the original recipe, Reyus Kola and Kola Real. Inca Kola has by far the biggest advertising budget but it will be interesting to see who wins.
No, this war is over the Peruvians favourite, the yellow coloured Inca Kola. Its secret recipe believed to include Coca leaves, as the original Coca Cola did, was seen as such a threat by Coke that they bought the company. They changed the recipe, making the drink much sweeter which annoyed traditional fans of the drink. As a result 2 local companies started up claiming to make the original recipe, Reyus Kola and Kola Real. Inca Kola has by far the biggest advertising budget but it will be interesting to see who wins.
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